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| Sticker Shock
 High school and middle school students in Lincoln are taking part in the “Sticker Shock” campaign to fight alcohol abuse and educate the public about the dangers of underage drinking. The Youth to Youth (Y2Y) program at Mattanawcook Academy in Lincoln and the Youth Advocacy Program at Mattanawcook Middle School are working together to drive home the messages of the awareness campaign. Both local programs are organized through S.P.R.I.N.T. for Life, which is a division of Penobscot Valley Hospital.
During the last week, middle school students have been calling local businesses and asking for permission to place special “Sticker Shock” stickers on containers of alcohol. On January 26th, the high school students in the Y2Y program will be placing the stickers on bottles and cans at stores throughout the area.
“Adults need to set a better example for kids,” says Project Assistant and Youth Coordinator Missy McLellan. “When adults supply alcohol to youth it sends a very mixed message. Underage drinking is not just a teen problem. It affects kids under 13, and its effects are felt throughout the community. Adults, teenagers, law enforcement, and retailers all need to be part of the solution.”
Project Sticker Shock is sponsored by the Maine Office of Substance Abuse and funded through a federal grant from the Office of Juvenile Justice and Delinquency Prevention. The Sticker Shock campaign was first introduced in Maine in February of 2001 by a group of young people in the Fort Kent area who designed the stickers and posters that are now being used in this statewide campaign.
Alcohol has been identified as the number one drug of choice among Maine kids, and according to local youth, it’s one of the easiest substances to obtain. The Sticker Shock campaign hopes to cause adults to think twice before making it any easier for youth to access alcohol.
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